An obsessive’s quest to explore the flavors and inspiration behind every Japanese Kit Kat.

(Almost) Every Japanese Kit Kat Flavor

Nestlé Japan has released over 350 varieties of Kit Kats since 1973. Some have been slight variations on packaging or candy bar size, but many are entirely unique flavors. This is a running list of every Japanese Kit Kat flavor I have uncovered in...

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Kit Kat Sushi: Japan’s Rarest Kit Kats

    If you’d told me two weeks ago that someday soon I would wake up early to queue for limited edition chocolate bars, I’d have laughed you out of the room. Well, time makes fools of us all. This morning at 4 a.m....

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Strawberry Kit Kats Forever

    When it comes to fruit, the Japanese don’t mess around. Need an example? Look no further than the Tokyo department store that sells luxury muskmelon for $125 apiece. With all the buzz around fruit in Japan, it’s unsurprising that Strawberry Kit Kats...

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Make Kit Kat History At The New Flavor World Summit

    Nestlé Japan has released over 350 varieties of Kit Kats since the chocolate bar’s Japanese debut in 1973. Now they want your help creating Japan’s newest Kit Kat at the New Flavor World Summit!   New Flavor World Summit After a lightning...

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The Tragedy of Japan’s Wasabi Kit Kats

    If you grew up outside of Japan, you may know wasabi as the spicy green condiment commonly found astride peanuts. But wasabi is so much more than a legume coating or tear-inducing sushi glue.   In Japan, wasabi is an important ingredient...

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